Floating Harbour partnered with the creative advertising agency Arthur London to produce a series of sophisticated customer profiling films for Petplan, the UK’s leading pet insurance provider. Leveraging our specialized expertise in drama-based training and narrative filmmaking, we brought a range of customer personas to life to help define and communicate Petplan’s core audience segments.
The production showcased our ability to manage high-pressure, complex logistics. Shot across various London locations and a dedicated studio, the project required meticulous set building, precise prop resourcing, and expert animal wrangling.
The final films are commercially sensitive, but enjoy some spoof "outtakes" from the day above!
