Fighting Films came to us to create an advert for their new competition suit: The Superstar GI.

Working closely with them to ensure we understood the product, the market, and the message, we set out on an exciting journey with Winston Gordon and Euan Burton from the British Olympic Squad.

The films are designed not only to sell the individual product, but also to raise the profile of the brand and to stamp Fighting Films' authority as the number one supplier of everything judo.