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Giraffe House Appeal

Giraffe House Appeal

A fundraising film for The Wild Place Project.

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Our objective was to create a film that zoo staff could use for fundraising meetings as well as for fundraising from the general public. On a tight budget, the film needed to communicate the need for giraffe conservation and to motivate potential donors.

The aim of the film is to help raise awareness of a new part of Bristol Zoo: the Giraffe enclosure at The Wild Place Project, which is a large second site for Bristol Zoo's conservation work. We collaborated with Peloton Design, who brought the project to us and with whom we have had a long-standing relationship.

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Upon consultation with the zoo, it was decided a YouTube-style film, using "found" images, would work well, but we wanted to give it a cleaner and more distinctive look. Working with our long-time collaborators, we used their design and our creative and animation skills to script and put together this short video. The campaign has been a huge success, particularly across social media.

You can now find the Giraffe's in their new home at the Wild Place Project.

  • "...I just wanted to let you know that we think it looks absolutely FANTASTIC! I have shown it to the team here and our directors who agree that is absolutely brilliant and so effective. It really will add some excitement to the campaign and has definitely exceeded all expectations!"

    Kate Smith, Development Officer Bristol Zoo Gardens