Our objective was to create a film that zoo staff could use for fundraising meetings as well as for fundraising from the general public. On a tight budget, the film needed to communicate the need for giraffe conservation and to motivate potential donors.
The aim of the film is to help raise awareness of a new part of Bristol Zoo: the Giraffe enclosure at The Wild Place Project, which is a large second site for Bristol Zoo's conservation work. We collaborated with Peloton Design, who brought the project to us and with whom we have had a long-standing relationship.
Upon consultation with the zoo, it was decided a YouTube-style film, using "found" images, would work well, but we wanted to give it a cleaner and more distinctive look. Working with our long-time collaborators, we used their design and our creative and animation skills to script and put together this short video. The campaign has been a huge success, particularly across social media.
You can now find the Giraffe's in their new home at the Wild Place Project.